Friday, February 18, 2011

4 P's & SWOT Analysis

4 P's

Product: Live Life Aloha offers the people of Hawaii an easy-to-go-to source for obesity reduction.  Our organization will provide a website along with other media sources to get our message across and provide Hawaii’s public with resources, menus, exercise groups, and fitness-guidance tools in order to live a healthy lifestyle.

Place: Our organization’s main office is located on Maui. Our target market is focused towards the people of Hawaii, of all ages.

Price: We are a non-profit organization that will rely on other means of income, such as donations, advertisements, and maybe subscriptions.

Promotion: Our main source of promotion would be our website and through social media.  We may also consider booths at local health fairs, flyers, newspaper advertisements, and working with organizations like MEO and YMCA in order to reach those who don’t have access to the Internet.

SWOT Analysis

Strengths:  
·      We will focus on Hawaii’s market by incorporating Hawaii’s culture into the mix, such as recipes and classes.
·      Target market is focused on all ages, whereas some organizations focus only on children or the elderly.

Weaknesses:
·      Funding; since we are a non-profit, we will have to work on getting funding from other means, such as donations and advertisements.
·      People may not react to our organization as desired.

Opportunities:
·      We have the opportunity to expand in the future since the fight for obesity reduction is increasing.  Our First Lady, Michelle Obama recently launched the Let's Move Campaign for childhood obesity, which is a great motivator for organizations like us to move ahead and grow.

Threats:
·      Competition that includes other organizations and other websites
·      Growing expenses and finding income
·      Meeting our market’s needs and keeping up with growth

Sunday, February 13, 2011

Sparkteens.com has nothing on us!

Don't get me wrong, Sparkteens.com is a well organized website, but it just doesn't grasp my attention.  Its primary focus is towards teens, which limits the market.  Second, the activities and recipes are just....blah!


For our organization, if we were to focus our exercises, recipes, and activities towards the people of Hawaii; different cultures and age groups, we will be able to broaden our focus & gain a competitive advantage.  For example, by creating a hula fitness program similar to "Hot Hula" http://www.youtube.com/watch?v=GjFSkDpjnwM & by offering healthy renditions of local recipes, like loco moco or manapua. =)

Saturday, February 12, 2011

Excited Newbie

Hello blogging world!  This is officially my first blog & I'm so glad that I get to experience this with my MKT400 class.  Very much thanks to Professor Rafi, whose classes have always introduced new social-media sites such as Facebook, Twitter, & now Blogger.  

Some tasks that I will be updating throughout this blog:
  • Public Health Behavior Modification --Group Project
    • SWOT Analysis & 4 P's
  • E-Marketing Brief Project--Starbucks Coffee Focus on Starbucks' global adoption & social networking