Objectives

After reading Bob's blog posting on objectives, it got me thinking also whether we are a start-up company or a company that has been established already & just creating new ideas and approaches. Whatever approach we are taking, we need a planned out timeline in order to finish our goals in a timely manner.

Currently we are on week eight and our presentation is during week fifteen, that leaves us with 7 weeks until the deadline, 6 weeks if not counting Spring Break :)  We still have part 3, 4, 5, 6, & 7 to work on, so the following is a timeline I came up with:

• Week 9 3/6 - 3/12:     Part 3 (Consumer Characteristics & Branding Strategy
• Week 10 3/13 - 3/19: Part 4 (Website Analysis)  -->   **Individual E-Marketing Brief Due
• Week 11 3/20 - 3/26: Spring Break
• Week 12 3/27 - 4/2:   Part 5 (Business Model)
• Week 13 4/3 - 4/9:     Part 6 (E-Marketing Metrics)
• Week 14 4/10 - 4/16: Part 7 (Conclusion & Outlook)
• Week 15 4/17 - 4/23: Project Due/Presentation

Obviously some topics can be combined if we want to keep our due dates to a week & a half, like we've been doing. We can do it!!!