Cost Savings- Advertisements

Newspaper Advertisement: $78 per column inch (color) Star Bulletin

Yellow Pages: $200 per month

Television: $1000-$2000 per month (local channel)

Brochures: $250 for 500 Brochures

Flyers: $29.99 for 25 8.50”x 10.98”

Business cards: $10.00 for 250 cards <http://www.vistaprint.com/business-cards-next-gen.aspx?mk=business+cards&ad=e&GP=4%2f3%2f2011+5%3a49%3a55+PM&GPS=1513632547&GNF=1>

Bulk Mail:  

Minimum Quantities	500 pieces for First-Class Mail	300 Pieces for Presorted or Carrier Route Mail
Standard Class Rates	$0.21-$0.27 per item
Non-Profit Rates	$0.11-$0.17 per item

Local magazines:  Inspiration Journal: Hawaii’s Wellness Journal

Color Ads (lowest/highest)	1/9 page $325 per issue	Back cover $1,900 per iss.
Black & White (low/high)	1/9 page $290 per issue	Full page $1000 per iss.
Resource Directory & Market Place	1 issue $125	4 issues $350 per issue

http://www.inspirationjournal.com/index.html

Radio: $1000 per week (30 second ad)

Advertisements in Movie Theaters: $6000 for 6 months

Store-front Signage: Range $500-$800

LinkedIn-Implementation Plan

LinkedIn gives Live Life Aloha the opportunity to connect with other organizations and businesses.  This offers Live Life Aloha the benefit of receiving and issuing updates between companies and providing the “human side” of what the organization is about.  The company profile allows the organization to post career openings, profiles of the people behind the organization, products & services, analytics, and key statistics. For a fee LinkedIn also provides the option of being listed in their service provider directory and using LinkedIn Ads for advertising needs. The following are a list of organizations and businesses in Hawaii that Live Life Aloha plans to connect with:

·      Univeristy of Hawaii

·      University of Hawaii at Manoa

·      Hawaii Pacific University

·      Hawaii Pacific Health

·      HMSA

·      State of Hawaii

·      Rehabilitation hospital of the pacific

·      Pacific Quest

·      BYU Hawaii Athletic Training

·      Swim Baby Hawaii LLC

·      Hawaii Health and Wellness Coaching

·      YMCA of Honolulu

·      Five Mountain Fitness Center

·      Benchmark Wellness

·      Team Move

·      Wellness With Aloha

·      Graceful Earth Inc.

·      Recaka Fitness

·      24 hour fitness

·      Nutritionist World

By connecting with different companies and organizations, Live Life Aloha will be able to promote and receive upcoming events, classes, and reviews on products or services.

Logo Ideas

Hey Ya'll! I create some logos using Photoshop. I attempted a plumeria theme that Bevin suggested. Let me know what you think =)

Objectives

After reading Bob's blog posting on objectives, it got me thinking also whether we are a start-up company or a company that has been established already & just creating new ideas and approaches. Whatever approach we are taking, we need a planned out timeline in order to finish our goals in a timely manner.

Currently we are on week eight and our presentation is during week fifteen, that leaves us with 7 weeks until the deadline, 6 weeks if not counting Spring Break :)  We still have part 3, 4, 5, 6, & 7 to work on, so the following is a timeline I came up with:

• Week 9 3/6 - 3/12:     Part 3 (Consumer Characteristics & Branding Strategy
• Week 10 3/13 - 3/19: Part 4 (Website Analysis)  -->   **Individual E-Marketing Brief Due
• Week 11 3/20 - 3/26: Spring Break
• Week 12 3/27 - 4/2:   Part 5 (Business Model)
• Week 13 4/3 - 4/9:     Part 6 (E-Marketing Metrics)
• Week 14 4/10 - 4/16: Part 7 (Conclusion & Outlook)
• Week 15 4/17 - 4/23: Project Due/Presentation

Obviously some topics can be combined if we want to keep our due dates to a week & a half, like we've been doing. We can do it!!!

4 P's & SWOT Analysis

4 P's

Product: Live Life Aloha offers the people of Hawaii an easy-to-go-to source for obesity reduction.  Our organization will provide a website along with other media sources to get our message across and provide Hawaii’s public with resources, menus, exercise groups, and fitness-guidance tools in order to live a healthy lifestyle.

Place: Our organization’s main office is located on Maui. Our target market is focused towards the people of Hawaii, of all ages.

Price: We are a non-profit organization that will rely on other means of income, such as donations, advertisements, and maybe subscriptions.

Promotion: Our main source of promotion would be our website and through social media.  We may also consider booths at local health fairs, flyers, newspaper advertisements, and working with organizations like MEO and YMCA in order to reach those who don’t have access to the Internet.

SWOT Analysis

Strengths:  

·      We will focus on Hawaii’s market by incorporating Hawaii’s culture into the mix, such as recipes and classes.

·      Target market is focused on all ages, whereas some organizations focus only on children or the elderly.

Weaknesses:

·      Funding; since we are a non-profit, we will have to work on getting funding from other means, such as donations and advertisements.

·      People may not react to our organization as desired.

Opportunities:

·      We have the opportunity to expand in the future since the fight for obesity reduction is increasing.  Our First Lady, Michelle Obama recently launched the Let's Move Campaign for childhood obesity, which is a great motivator for organizations like us to move ahead and grow.

Threats:

·      Competition that includes other organizations and other websites

·      Growing expenses and finding income

·      Meeting our market’s needs and keeping up with growth

Sparkteens.com has nothing on us!

Don't get me wrong, Sparkteens.com is a well organized website, but it just doesn't grasp my attention.  Its primary focus is towards teens, which limits the market.  Second, the activities and recipes are just....blah!


For our organization, if we were to focus our exercises, recipes, and activities towards the people of Hawaii; different cultures and age groups, we will be able to broaden our focus & gain a competitive advantage.  For example, by creating a hula fitness program similar to "Hot Hula" http://www.youtube.com/watch?v=GjFSkDpjnwM & by offering healthy renditions of local recipes, like loco moco or manapua. =)

Excited Newbie

Hello blogging world!  This is officially my first blog & I'm so glad that I get to experience this with my MKT400 class.  Very much thanks to Professor Rafi, whose classes have always introduced new social-media sites such as Facebook, Twitter, & now Blogger.  

Some tasks that I will be updating throughout this blog:

• Public Health Behavior Modification --Group Project
• SWOT Analysis & 4 P's
• E-Marketing Brief Project--Starbucks Coffee Focus on Starbucks' global adoption & social networking